ngdimm branding
Visual identity development for National Gender Diversity in Music Month (NGDIMM), an initiative directed by GBTRS to shine a spotlight on the need for gender diversity in the music industry and the importance of intentional inclusivity within the space.
A comprehensive brand guide is available the bottom of this page.
In creating this brand identity, we wanted to express the diverse and proud atmosphere we are promoting, by channeling the atmosphere created by our trailblazers.
The NGDIMM identity is connected to the legacy GBTRS brand by a color palette featuring existing GBTRS brand colors.
The extended graphics throw back to the 1970s, calling to the cultural and social (and even musical) diversity of that time.
The extended graphics throw back to the 1970s, calling to the cultural and social (and even musical) diversity of that time.
Assets and brand elements were handed over to other GBTRS members to put them into action on the website and social posts in April 2023.