selva taco bar branding
A conceptual modern restaurant-by-day and bar-by-night. Driven by a gap in the Savannah late night market, this multi-level bar and restaurant would stay open late to serve food to hungry downtown partiers.
A comprehensive system breakdown is available the bottom of this page.
selva (noun): jungle, forest
SELVA Taco Bar is the premiere late-night hangout spot that serves made to order tacos and cocktails in a unique jungle atmosphere.
The comprehensive website for the restaurant displays general info, presents the menu offerings, and features weekly events.
The main menu and Taco Tuesday specials both lie on a clipboard, and the late-night menu sits on tables and counters in the evening once the restaurant converts to a bar environment.
Branded coasters and to-go bags create a cohesive atmosphere for the establishment, pulling the customer into the themed environment and expressing the identity across every touchpoint.
The brand identity system establishes a distinct foundation for the restaurant, expressing the brand’s personality and creating a recognizable character for customers.
